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When are personalized promotions effective? The role of consumer control
16 references·3 citing·42 second hop
When are personalized promotions effective? The role of consumer control (2019)When are personalized promotions effectiv…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Online Customer Experience in…The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The Personalization Privacy P…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…eTailQ: dimensionalizing, measuring and predicting etail quality (2003)eTailQ: dimensionalizing, mea…Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Determinants of Online Channe…Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Measures of Perceived Interac…Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…An empirical analysis of the antecedents of electronic commerce service continuance (2001)An empirical analysis of the …The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Computer Self-Efficacy: Development of a Measure and Initial Test (1995)Computer Self-Efficacy: Devel…The theory of planned behavior (1991)The theory of planned behaviorPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …Stepping into the Digital Mirror: Illuminating Consumer Journeys in the Fabric of Augmented Fashion World (2025)Stepping into the Digital Mir…The effects of targeted digital advertising on consumer welfare (2023)The effects of targeted digit…Piloting personalization research through data-rich environments: a literature review and future research agenda (2022)Piloting personalization rese…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1991The theory of planned behavior97,560 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View148,734 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,647 cited
  • 1974An approach to environmental psychology7,295 cited
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  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,829 cited
  • 2003eTailQ: dimensionalizing, measuring and predicting etail quality2,340 cited
  • 2001An empirical analysis of the antecedents of electronic commerce service continuance1,461 cited
  • 2006The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization11,381 cited
  • 2012Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes1,194 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,110 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls

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826 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence793 cited
  • 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider784 cited
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    • 2022Piloting personalization research through data-rich environments: a literature review and future research agenda22 cited
    • 2023The effects of targeted digital advertising on consumer welfare16 cited
    • 2025Stepping into the Digital Mirror: Illuminating Consumer Journeys in the Fabric of Augmented Fashion World5 cited