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Innovative Model of the Organization of a Marketing System at Engineering Enterprises
11 references·0 citing·56 second hop
Innovative Model of the Organization of a Marketing System at Engineering Enterprises (2019)Innovative Model of the Organization of a…When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship (2018)When Does Market Share Matter…Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design (2018)Bridging the gap between engi…Socioeconomic modernization of Russia and its Arctic regions (2017)Socioeconomic modernization o…Big data and the global economy (2017)Big data and the global econo…Innovations and Socio-Economic Development: Problems of the Natural Resources Intensive Use Regions (2015)Innovations and Socio-Economi…Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? (2012)Marketing Performance Measure…Towards a theory of marketing systems (2011)Towards a theory of marketing…Relationship between Internal Marketing and Service Quality with Customers' Satisfaction (2011)Relationship between Internal…Exploring collaboration between sales and marketing (2007)Exploring collaboration betwe…Marketing and sales: optimization of a neglected relationship (2006)Marketing and sales: optimiza…Remember the USP? (Unique selling proposition) (2000)Remember the USP? (Unique sel…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? 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References

  • 2012Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?221 cited
  • 2011Towards a theory of marketing systems185 cited
  • 2018When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship120 cited
  • 2007Exploring collaboration between sales and marketing95 cited
  • 2006Marketing and sales: optimization of a neglected relationship91 cited
  • 2017Socioeconomic modernization of Russia and its Arctic regions85 cited
  • 2011Relationship between Internal Marketing and Service Quality with Customers' Satisfaction58 cited
  • 2018Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design50 cited
  • 2017Big data and the global economy47 cited
  • 2015Innovations and Socio-Economic Development: Problems of the Natural Resources Intensive Use Regions33 cited
  • 2000Remember the USP? (Unique selling proposition)8 cited

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