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Virtuelle Kundenintegration · Study

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ChapterVirtuelle Kundenintegration

Anika Peschl2018

Chapter2018

Virtuelle Kundenintegration

5 citations·0/0 files stored·Springer eBooks

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Service and Product Innovation Digital Marketing and Social Media Open Source Software Innovations

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References

1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 2006Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories 2004Co‐creating unique value with customers 2003Understanding customer relationship management (CRM)2006Synthetic worlds: the business and culture of online games 2010Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures 2002Designing Virtual Customer Environments for New Product Development: Toward a Theory 2007The Scientific Research Potential of Virtual Worlds

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Year2018

Typechapter

Published2018-01-01

VenueSpringer eBooks

Languagede

Citations5

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-3-658-17345-6_72-1

openalex_workW2943936024

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