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Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial
16 references·1 citing·55 second hop
Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial (2019)Effectiveness assessment of maternal and …Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior (2018)Beyond Self-Report: A Review …Gender Differences in Emotional Response: Inconsistency between Experience and Expressivity (2016)Gender Differences in Emotion…Effective Educational Videos: Principles and Guidelines for Maximizing Student Learning from Video Content (2016)Effective Educational Videos:…Using Task-Induced Pupil Diameter and Blink Rate to Infer Cognitive Load (2014)Using Task-Induced Pupil Diam…Expertise Differences in the Comprehension of Visualizations: a Meta-Analysis of Eye-Tracking Research in Professional Domains (2011)Expertise Differences in the …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Neuromarketing: Exploring the Brain of the Consumer (2010)Neuromarketing: Exploring the…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…Is eye to eye contact really threatening and avoided in social anxiety?—An eye-tracking and psychophysiology study (2008)Is eye to eye contact really …G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? Rev…An Overview of Top-Down and Bottom-Up Effects in Comprehension: The CI Perspective (2005)An Overview of Top-Down and B…Pupil size variation as an indication of affective processing (2003)Pupil size variation as an in…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…The Role of Recipient Characteristics in Health Video Communication Outcomes: Scoping Review (2021)The Role of Recipient Charact…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 2016Effective Educational Videos: Principles and Guidelines for Maximizing Student Learning from Video Content1,129 cited
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  • 2005An Overview of Top-Down and Bottom-Up Effects in Comprehension: The CI Perspective231 cited
  • 2008Is eye to eye contact really threatening and avoided in social anxiety?—An eye-tracking and psychophysiology study230 cited

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  • 2014Using Task-Induced Pupil Diameter and Blink Rate to Infer Cognitive Load199 cited
  • 2010Neuromarketing: Exploring the Brain of the Consumer169 cited
  • 2018Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior136 cited
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    • 2021The Role of Recipient Characteristics in Health Video Communication Outcomes: Scoping Review15 cited