THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES

Rebecca A. VanMeter · Stacey Schetzsle · Katharine M. Howie

4 citations0/0 files storedMarketing Education Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Accounting Education and Careers Innovations in Educational Methods

Abstract

Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve as example cases, replacing traditional case studies with recent podcasts and applying marketing concepts to the current business situation addressed by the individual podcast. A description of key techniques, data, and examples for course implementation is presented.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 4 citations exist upstream.

References

2012The Future of Marketing Education 2013Where Student, Teacher, and Content Meet: Student Engagement in the Secondary School Classroom.2016Learner Satisfaction in Marketing Simulation Games 1990Developing Creative Problem Solving Skills in Marketing Case Analysis 2018KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES

Imported from OpenAlex (CC0) — nothing here is generated.