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Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products
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References

  • 2016MARKETING MIX THEORETICAL ASPECTS150 cited

Cited by

  • 2021Economically independent reverse logistics of customer-centric closed-loop supply chain for herbal medicines and biofuel157 cited
  • 2020The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia127 cited
  • 2021Impact Of Service Marketing On Student Decisions74 cited
  • 2022The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction39 cited
  • 2023Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry17 cited
  • 2022Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants17 cited
  • 2022Differences between Italian specialty milk in large-scale retailing distribution11 cited
  • 2022PENGARUH PRICE DISCOUNT TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (STUDI PADA PENGGUNA SHOPEE FOOD)11 cited
  • 2021Marketing Mix and Repurchase Intention of Cafe Industry During Covid-19: A Statistical and Data Mining Analysis10 cited
  • 2022Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrġd Group Countries8 cited
  • 2024Enhancing Employee Performance through Leadership, Loyalty, and Job Satisfaction: A Study at PT XYZ Palembang, Indonesia1 cited

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