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Influencer marketing

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References

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2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

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917 cited

2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information798 cited

2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment769 cited

2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited

Cited by

2023The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention175 cited
2022What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies156 cited
2022Digital influencers, social power and consumer engagement in social commerce148 cited
2020Influencer marketing: brand control, commercial orientation and post credibility147 cited
2022Health Promotion on Instagram: Descriptive–Correlational Study and Predictive Factors of Influencers’ Content18 cited