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Understanding brand story conceptualisations: brand practitioner perspectives
16 references·0 citing·35 second hop
Understanding brand story conceptualisations: brand practitioner perspectives (2019)Understanding brand story conceptualisati…Fourth Generation Evaluation (2014)Fourth Generation EvaluationConstructing grounded theory (2014)Constructing grounded theoryInterViews learning the craft of qualitative research interviewing (2008)InterViews learning the craft…The SAGE handbook of qualitative research (2005)The SAGE handbook of qualitat…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…The Art of Case Study Research (1996)The Art of Case Study ResearchPhenomenological research methods (1994)Phenomenological research met…Competing paradigms in qualitative research. (1994)Competing paradigms in qualit…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Acts of meaning (1991)Acts of meaningQualitative evaluation and research methods (1990)Qualitative evaluation and re…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Interpretation of Cultures: Selected Essays. (1975)The Interpretation of Culture…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)The Structure of Scientific Revolutions (1963)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Determining Validity in Qualitative Inquiry (2000)The Nature of Theory in Information Systems1 (2006)Toward a Definition of Mixed Methods Research (2007)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)From the Editors: What Grounded Theory is Not (2006)Qualitative Research Designs (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Metodologi Penelitian Kualitatif (2022)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)The qualitative content analysis process (2008)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)
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References

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  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1990Qualitative evaluation and research methods24,203 cited
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  • 2008InterViews learning the craft of qualitative research interviewing

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