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Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign · Study

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ChapterFun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign

Jennifer Ann Algie2019

Chapter2019

Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign

Jennifer Ann Algie

9 citations·0/0 files stored·Springer texts in business and economics

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Marketing and Advertising Strategies Public Relations and Crisis Communication Media Influence and Health

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References

1991The theory of planned behavior 1966Compliance without pressure: The foot-in-the-door technique.2008Social marketing: influencing behaviors for good 1982Applied social psychology annual 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory 1990The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness 2000Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'2008Evaluating viral marketing: isolating the key criteria

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Year2019

Typechapter

Published2019-01-01

VenueSpringer texts in business and economics

ISSN-L2192-4333

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-030-13020-6_6

openalex_workW2946504111

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