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Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign
9 references·0 citing·46 second hop
Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign (2019)Fun Ways to Engage with Rail Safety Throu…Social marketing: influencing behaviors for good (2008)Social marketing: influencing…Evaluating viral marketing: isolating the key criteria (2008)Evaluating viral marketing: i…Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory (2003)Ready to Fly Solo? Reducing S…Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' (2000)Viral Marketing - Establishin…The theory of planned behavior (1991)The theory of planned behaviorThe Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness (1990)The Effects of Sexual and Non…Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial (1986)Humor and Advertising Effecti…Applied social psychology annual (1982)Applied social psychology ann…Compliance without pressure: The foot-in-the-door technique. (1966)Compliance without pressure: …The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Consumer behavior and marketing action (1981)Postpurchase communications by consumers (1989)Why pass on viral messages? Because they connect emotionally (2007)Electronic Meal Experience: A Content Analysis of Online Restaurant Comments (2010)Exploring the effect of e-WOM participation on e-Loyalty in e-commerce (2013)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Advances in Consumer Research (1983)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Gender Issues in Advertising An oversight synthesis of research: 1970-2002 (2003)Spreading the Virus (2011)Advances in Consumer Research (2025)Current issues and research in advertising (1978)The effect of humor in advertising: An individual-difference perspective (1996)What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor (2008)Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Qualitative Research Interviewing (2001)Research Methods for Business Students (2003)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Investigating generational differences in e-WOM behaviours (2011)The Reach and Persuasiveness of Viral Video Ads (2014)Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth (2022)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Broadening the Concept of Marketing (1969)How corporate social responsibility pays off (1996)Marketing Social Marketing in the Social Change Marketplace (2002)Social marketing: A pathway to consumption reduction? (2008)Toward a systematic approach for identifying conservation flagships (2010)Marketing social norms: Social marketing and the ‘social norm approach’ (2012)A study of normative and informational social influences upon individual judgment. (1955)Cognitive consequences of forced compliance. (1959)EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS (1961)Self-Perception Theory (1972)Psychological status of the script concept. (1981)Social Influence: Compliance and Conformity (2004)Use of mass media campaigns to change health behaviour (2010)Reinventing Marketing to Manage the Environmental Imperative (2011)Social entrepreneurship research: A review and future research agenda (2020)What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite (1997)Methodological fit in management field research (2007)An Educational Psychology Success Story: Social Interdependence Theory and Cooperative Learning (2009)
this work references cited by second hop

References

  • 1991The theory of planned behavior105,156 cited
  • 1966Compliance without pressure: The foot-in-the-door technique.1,736 cited
  • 2008Social marketing: influencing behaviors for good824 cited
  • 1982Applied social psychology annual811 cited
  • 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory277 cited
  • 1990The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness254 cited
  • 2000Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'247 cited
  • 2008Evaluating viral marketing: isolating the key criteria133 cited
  • 1986Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial100 cited

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