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The objective of this paper is dual. The first is to identify the key factors that characterize the most successful organizational models of firms operating in the Greek wine industry. The second is to verify if the adoption of third party certifications influences the firms performance. In particular, paying attention on the internal resources of firms, the Resource based view approach is proposed as theoretical framework. Through a cluster analysis has been possible gather the wineries observed on the basis of a similar organisational model, while a non parametric test has been used in order to verify the influence of voluntary certifications on firm performance. Findings show that the most successful wineries are those the most modern, with a higher orientation toward adoption of voluntary certification and managed by expert managers or owners, with a good educational level. The results could provide useful information in order to improve own performances, especially for firms characterized by a limited availability of economic and physical resources.
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