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Transforming Luxury Brand Experiences through Artification: A Marketing and Consumer Research Perspective

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
2011Reinventing Marketing to Manage the Environmental Imperative1,046 cited
2011Retail Luxury Strategy: Assembling Charisma through Art and Magic492 cited
2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects457 cited
2011Intrinsic motivations, self-esteem, and luxury goods consumption444 cited
2012Abundant rarity: The key to luxury growth337 cited
2009The broad embrace of luxury: Hedonic potential as a driver of brand extendibility336 cited
2014The artification of luxury: From artisans to artists192 cited
2010Entertainment in retailing: The influences of advanced technologies173 cited
2008The aesthetics of consumption and the consumer as an aesthetic subject173 cited
2010Uncovering the relationships between aspirations and luxury brand preference123 cited
2012Luxury Brand Management104 cited
2017Art as a means to recreate luxury brands' rarity and value72 cited
2019The New Luxury Experience63 cited
2017The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship

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49 cited

2019Digital Luxury: Transforming Brands and Consumer Experiences26 cited

Cited by

2025Reimagining Value Through Artification: A Conceptual and Theoretical Framework for Philanthropy and Marketing5 cited
2024Private Art Museums in Paris: How France’s Luxury Titans Shape Urban Branding Through Iconic Architecture2 cited