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Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
16 references·2 citing·54 second hopsampled
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building (2019)Does non-hard-sell content really work? L…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)The effects of social media b…Introducing COBRAs (2011)Introducing COBRAsUsers of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Implicit Measures in Social Cognition Research: Their Meaning and Use (2002)Implicit Measures in Social C…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…On the fit of models to covariances and methodology to the Bulletin. (1992)On the fit of models to covar…Social Learning Theory and the Health Belief Model (1988)Social Learning Theory and th…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty (2020)Something social, something e…Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions (2019)Fancying the New Rich and Fam…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The SAGE Encyclopedia of Qualitative Research Methods (2008)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Social media engagement: What motivates user participation and consumption on YouTube? 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1988Social Learning Theory and the Health Belief Model6,049 cited
  • 2001Social Cognitive Theory of Mass Communication4,200 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2002Implicit Measures in Social Cognition Research: Their Meaning and Use2,587 cited
  • 1992On the fit of models to covariances and methodology to the Bulletin.1,660 cited
  • 2011Introducing COBRAs1,556 cited
  • 1996Advertising Value and Advertising on the Web1,368 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,061 cited
  • 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty977 cited
  • 2012To be or not to be in social media: How brand loyalty is affected by social media?900 cited
  • 1995How Consumers Assess the Value of Advertising797 cited

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1995
A comparative analysis of four scales of consumer involvement
650 cited
  • 2003Internet advertising: Is anybody watching?650 cited
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    • 2019Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions533 cited
    • 2020Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty337 cited