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Narrative Adverting and Multi-Platform Storytelling
16 references·0 citing·49 second hop
Narrative Adverting and Multi-Platform Storytelling (2019)Narrative Adverting and Multi-Platform St…A renaissance of brand experience: Advancing the concept through a multi-perspective analysis (2018)A renaissance of brand experi…Narrative, transportation and advertising (2015)Narrative, transportation and…Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement (2015)Narrative-transportation stor…Imagery Fluency and Narrative Advertising Effects (2013)Imagery Fluency and Narrative…Social Media in the Egyptian Revolution: Reconsidering Resource Mobilization Theory (2011)Social Media in the Egyptian …Narrative ads: The effect of argument strength and story format (2011)Narrative ads: The effect of …This Story Is Not for Everyone: Transportability and Narrative Persuasion (2010)This Story Is Not for Everyon…Narrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…ADVERTISING NARRATIVES (2010)ADVERTISING NARRATIVESBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Increasing Mental Health Literacy via Narrative Advertising (2008)Increasing Mental Health Lite…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising (1999)The Use of Narrative Paradigm…The Role of Narratives in Consumer Information Processing (1998)The Role of Narratives in Con…Effects of Self-Referencing on Persuasion (1995)Effects of Self-Referencing o…A Theory of Social Comparison Processes (1954)Thought and language (1962)Distinction: A Social Critique of the Judgement of Taste* (2018)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Effects of message repetition and position on cognitive response, recall, and persuasion. 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References

  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1998The Role of Narratives in Consumer Information Processing460 cited
  • 2011Social Media in the Egyptian Revolution: Reconsidering Resource Mobilization Theory400 cited
  • 1995Effects of Self-Referencing on Persuasion384 cited
  • 2010Narrative and Persuasion in Fashion Advertising349 cited
  • 2010This Story Is Not for Everyone: Transportability and Narrative Persuasion276 cited
  • 2015Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement202 cited
  • 2011Narrative ads: The effect of argument strength and story format173 cited
  • 2010ADVERTISING NARRATIVES156 cited
  • 2013Imagery Fluency and Narrative Advertising Effects151 cited
  • 2015Narrative, transportation and advertising133 cited
  • 2008Increasing Mental Health Literacy via Narrative Advertising113 cited
  • 2018A renaissance of brand experience: Advancing the concept through a multi-perspective analysis

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99 cited
  • 1999The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising63 cited
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