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A Review of Big Data Analytics for Customer Relationship Management

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References

2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
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2003Understanding customer relationship management (CRM)1,228 cited
2014What can big data and text analytics tell us about hotel guest experience and satisfaction?949 cited
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2016Transformational Issues of Big Data and Analytics in Networked Business296 cited
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2017An Exploration of Big Data Practices in Retail Sector70 cited
2014Exploring Big Data Opportunities for Online Customer Segmentation19 cited

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2025Digital transformation and organizational resilience: Unveiling the path to sustainable performance in adversity and crisis24 cited
2022A review of Artificial Intelligence approach for credit risk assessment20 cited

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