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If You Think 9-Ending Prices Are Low, Think Again
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If You Think 9-Ending Prices Are Low, Think Again (2020)If You Think 9-Ending Prices Are Low, Thi…Methodology for Designing University Business Curricula with an Impact on the Family Economy (2025)Methodology for Designing Uni…Advances in Consumer Research (2025)Advances in Consumer ResearchUniform Pricing in U.S. Retail Chains* (2019)Uniform Pricing in U.S. Retai…Reference Prices, Costs, and Nominal Rigidities (2011)Reference Prices, Costs, and …Menu Costs, Multiproduct Firms, and Aggregate Fluctuations (2011)Menu Costs, Multiproduct Firm…Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Five Facts about Prices: A Re…Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition (2005)Penny Wise and Pound Foolish:…Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data (2003)Why Don't Prices Rise During …Prices Rise Faster than They Fall (2000)Prices Rise Faster than They …Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …Sticky Prices: New Evidence from Retail Catalogs (1995)Sticky Prices: New Evidence f…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…Advances in Consumer Research (1992)Advances in Consumer ResearchHandbook of monetary economics (1990)Handbook of monetary economicsAdvances in Consumer Research (1983)Advances in Consumer ResearchThe Cost of Thinking (1980)The Cost of ThinkingZero-ending prices, cognitive convenience, and price rigidity (2022)Zero-ending prices, cognitive…Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)A Framework for Conceptual Contributions in Marketing (2011)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Resource-rational analysis: Understanding human cognition as the optimal use of limited computational resources (2019)Staggered Prices in a Utility-Maximizing Framework (1996)Globalization and the Gains From Variety (2006)Optimal Sticky Prices under Rational Inattention (2009)Is the Phillips Curve Alive and Well after All? Inflation Expectations and the Missing Disinflation (2015)American Economic Review (2019)The Return to Protectionism* (2019)The theory and practice of econometrics (1986)Why Store Brand Penetration Varies by Retailer (1997)Building Models for Marketing Decisions (2000)Salience and Taxation: Theory and Evidence (2009)A Simple Model of Capital Market Equilibrium with Incomplete Information (1987)The Equity Share in New Issues and Aggregate Stock Returns (2000)Strategic Asset Allocation (2002)New Evidence on Asymmetric Gasoline Price Responses (2003)Asymmetric Price Transmission: A Survey (2004)Sticky Prices in the Euro Area: A Summary of New Micro-Evidence (2006)Sticky Prices and Monetary Policy: Evidence from Disaggregated US Data (2009)Are Sticky Prices Costly? Evidence from the Stock Market (2015)The Impact of New Media on Customer Relationships (2010)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects

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  • 2022Zero-ending prices, cognitive convenience, and price rigidity12 cited