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Influence Of Brand Image, Price And Promotion On Consumer’s Buying Decision Of Fast Moving Consumer’s Goods With Culture As A Moderating Variable In Basmallah Retail Store In Indonesia

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References

2014Structural Equation Modeling Dalam Penelitian Manajemen395 cited
2007Retailing research: Past, present, and future264 cited
2014Impact of CSR Perception on Brand Image, Brand Attitude and Buying Willingness: A Study of a Global Café135 cited
2009Manajemen Pemasaran Edisi ke 13126 cited
2011Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement118 cited

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2020Pengaruh Social Media dan Brand Image Terhadap Purchase Decision Melalui Buying Interest8 cited

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