Article2019

Corporate social responsibility and consumer's relationship intention

Marcela Rocha Haase Uhlig · Emerson Wagner Mainardes · Valcemiro Nossa

79 citations0/0 files storedCorporate Social Responsibility and Environmental Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract The study of corporate social responsibility (CSR) in the context of marketing has been increasing in the Brazilian scenario. However, for decision making to be effective in organizations, we need to know consumers' relationship intention in view of the social actions developed. The present study seeks to identify which dimensions of CSR influence consumers' purchase and repurchase intention. Our interest was to observe which dimension of CSR stimulates long‐term relationships between consumers and their suppliers, which is the main novelty of this study. We searched the dimensions of CSR in the literature and discuss the consumer relationship intention with the companies. Thereafter, from the constructs adapted for this research, we performed a study with 544 consumers in Brazil. We analyzed the data through structural equations modeling. The results show that of the four dimensions of CSR (philanthropic, legal, organizational, and ethical), only the philanthropic dimension indicated an influence on consumers' relationship intention with socially responsible companies, which suggests that the Brazilian consumer understands CSR to be synonymous with philanthropy. The main contribution of this study is to note that companies that operate in the CSR philanthropic dimension tend to more easily establish long‐term relationships with their consumers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 79 citations exist upstream.

References

1998The partial least squares approach for structural equation modeling.2014Partial least squares structural equation modeling (PLS-SEM)1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior 2005The impact of perceived corporate social responsibility on consumer behavior 2008Measuring Corporate Social Responsibility: A Scale Development Study

Cited by

2022The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth 2020Personal social responsibility: Scale development and validation 2023Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions 2024Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.