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Kesadaran Merek, Citra Merek, Persepsi terhadap Kualitas dan Pengaruhnya terhdap Niat Beli Sepeda Motor Handa Variao di Surabaya
9 references·1 citing·42 second hop
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References

  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2013Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D3,330 cited
  • 2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength329 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited
  • 2010A Study of University Students’ Motivation and Its Relationship with Their Academic Performance235 cited
  • 2010Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image36 cited
  • 2016The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator33 cited
  • 2018Influence Dimensions of Brand Equity on Purchase Intention Toward Smartphone in Malaysia16 cited
  • 2018The Influence of Brand Image, Brand Trust, Perceived Quality and Perceived Value on Consumer Purchase Intention at Different Categories of Product12 cited

Cited by

  • 2023Pengaruh Sosial Media Marketing dan Brand Awareness Terhadap Purchase Intention5 cited

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