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Cited by

• 2012Value co‐creation and university teaching quality167 cited
• 2008B2B branding: A financial burden for shareholders?102 cited
• 2011Bridging the theory to application gap in value‐based selling94 cited
• 2011Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test67 cited
• 2012Service and value in the interactive business landscape57 cited
• 2009Patterns of vendor‐managed inventory: findings from a multiple‐case study56 cited
• 2014Do customized service packages impede value capture in industrial markets?47 cited
• 2014Antecedents and performance outcomes of flexibility in industrial customer–supplier relationships46 cited
• 2014Assessing the value of real-life brands in Virtual Worlds43 cited
• 2009The purchasing orientation of small company owners39 cited
• 2011Exploration and exploitation across three resource classes37 cited
• 2013Reviewing customer value literature: Comparing and contrasting customer values perspectives35 cited
• 2009A value and risk analysis of offshore outsourcing business models: an exploratory study33 cited
• 2011Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry