Introducing information literacy into a marketing budget class assignment: A case study

Abstract

This case study describes collaboration between an instructor and business librarian to create an additional information literacy session for a marketing class all undergraduate business majors have to take. It was designed to help students obtain and understand the costs that need to be considered when they develop a marketing budget, which is part of the overall marketing plan they have to present for the brands or products they are researching. This manuscript describes the assignment that was created asking students to identify media costs in three business databases that provide this kind of data, as well as free websites for other costs to consider. Assessment of the responses that were submitted is included.

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