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How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making
16 references·13 citing·44 second hop
How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making (2019)How a maximizing orientation affects trad…When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism (2012)When Brands Seem Human, Do Hu…The relative relativity of material and experiential purchases. (2010)The relative relativity of ma…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Spatial Distance and Mental Construal of Social Events (2006)Spatial Distance and Mental C…Doing Better but Feeling Worse (2006)Doing Better but Feeling WorseTemporal construal. (2003)Temporal construal.Maximizing versus satisficing: Happiness is a matter of choice. (2002)Maximizing versus satisficing…Culture and systems of thought: Holistic versus analytic cognition. (2001)Culture and systems of though…From Thought to Action: Effects of Process-Versus Outcome-Based Mental Simulations on Performance (1999)From Thought to Action: Effec…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…Harnessing the imagination: Mental simulation, self-regulation, and coping. (1998)Harnessing the imagination: M…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Implicit Theories and Their Role in Judgments and Reactions: A Word From Two Perspectives (1995)Implicit Theories and Their R…Levels of personal agency: Individual variation in action identification. (1989)Levels of personal agency: In…Levels of personal agency: Individual variation in action identification. (1989)Levels of personal agency: In…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…How visual product frames reduce online choice regret: the role of maximization (2026)How visual product frames red…Unpacking maximizing in consumer choices: a systematic literature review and research agenda (2025)Unpacking maximizing in consu…Too Many or Too Little: Investigating Different Decision-making Experiences of Maximizers and Satisficers in HCIs (2023)Too Many or Too Little: Inves…How Does CEO Decision Style Influence Firm Performance? The Mediating Role of Speed and Innovativeness in New Product Development (2023)How Does CEO Decision Style I…How decision-styles and cultural orientation influence entrepreneurial and social entrepreneurial intentions: A cross-cultural comparison (2023)How decision-styles and cultu…Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction (2023)Empowering retailers: A bound…Maximize when valuable: The domain specificity of maximizing decision-making style (2022)Maximize when valuable: The d…Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion (2022)Gradually or immediately? The…Effects of maximizing on choosing a product and using it over 1 month (2022)Effects of maximizing on choo…Who reads customer reviews after product choice? Maximizing, satisficing, and postchoice information search (2021)Who reads customer reviews af…The influence of maximizing on personal saving intentions (2021)The influence of maximizing o…“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations (2021)“I Want It! Can I Get It?” Ho…Taking risks for the best: Maximizing and risk-taking tendencies (2020)Taking risks for the best: Ma…Generalized expectancies for internal versus external control of reinforcement. (1966)Personality and Assessment (1968)SCRIPTS, PLANS, GOALS, AND UNDERSTANDING (1988)You focus on the forest when you're in charge of the trees: Power priming and abstract information processing. (2006)Constructive and unconstructive repetitive thought. (2008)Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions (2008)Construct validity in psychological tests. (1955)The Psychology of Interpersonal Relations. 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References

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  • 1997Beyond pleasure and pain.6,770 cited
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  • 2006Spatial Distance and Mental Construal of Social Events667 cited
  • 1999From Thought to Action: Effects of Process-Versus Outcome-Based Mental Simulations on Performance648 cited
  • 2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism549 cited
  • 2006

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Doing Better but Feeling Worse
547 cited
  • 2010The relative relativity of material and experiential purchases.477 cited
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    • 2023Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction34 cited
    • 2021“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations29 cited
    • 2021Who reads customer reviews after product choice? Maximizing, satisficing, and postchoice information search18 cited
    • 2020Taking risks for the best: Maximizing and risk-taking tendencies18 cited
    • 2023How decision-styles and cultural orientation influence entrepreneurial and social entrepreneurial intentions: A cross-cultural comparison18 cited
    • 2022Maximize when valuable: The domain specificity of maximizing decision-making style12 cited
    • 2022Effects of maximizing on choosing a product and using it over 1 month11 cited
    • 2021The influence of maximizing on personal saving intentions9 cited
    • 2022Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion4 cited
    • 2025Unpacking maximizing in consumer choices: a systematic literature review and research agenda3 cited
    • 2026How visual product frames reduce online choice regret: the role of maximization2 cited
    • 2023Too Many or Too Little: Investigating Different Decision-making Experiences of Maximizers and Satisficers in HCIs2 cited