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Transmedya Uygulamalarında Yayılma Kanalları: Küresel Örnekler Üzerine Bir İnceleme
6 references·4 citing·41 second hop
Transmedya Uygulamalarında Yayılma Kanalları: Küresel Örnekler Üzerine Bir İnceleme (2019)Transmedya Uygulamalarında Yayılma Kanall…Star Wars and the History of Transmedia Storytelling (2018)Star Wars and the History of …Prosumer engagement through story-making in transmedia branding (2018)Prosumer engagement through s…TRANSMEDYA HİKÂYECİLİĞİ “DORİTOS AKADEMİ” ÖRNEĞİ İNCELEMESİ (2016)TRANSMEDYA HİKÂYECİLİĞİ “DORİ…Exploring new communication strategies for a global brand : transmedia storytelling and gamification (2013)Exploring new communication s…Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Transmedia Storytelling: Impl…Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11 baski: 1999-2018) (1999)Sosyal Bilimlerde Nitel Araşt…Film Pazarlama Stratejilerinde Transmedya Etkisi: Barbie Örneği (2024)Film Pazarlama Stratejilerind…TRANSMEDYA HİKAYECİLİĞİ VE BİLİŞSEL KAPİTALİZM İLİŞKİSİ ÜZERİNE BİR DEĞERLENDİRME (2023)TRANSMEDYA HİKAYECİLİĞİ VE Bİ…Dijital Oyunlarda Transmedya Hikâyeciliği: Assassin's Creed Serisi Örneği (2022)Dijital Oyunlarda Transmedya …DİJİTAL PAZARLAMADA TRANSMEDYA HİKÂYECİLİĞİ KAPSAMINDA GARANTİ BBVA MARKASI İNCELEMESİ (2020)DİJİTAL PAZARLAMADA TRANSMEDY…Multimodal Discourse: The Modes and Media of Contemporary Communication (2001)LITERACY IN THE NEW MEDIA AGE (2003)Transmedial Storytelling and Transfictionality (2013)Beyond virtuality: from engagement platforms to engagement ecosystems (2014)Rabelais and his world (2020)Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts (2022)Culture's Consequences: International Differences in Work-Related Values (1981)Case Study Research: Design and Methods (1984)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The role of content marketing in social media content communities (2017)Use of Transmedia Storytelling Within the Context of Postmodern Advertisement (2018)Transmedya hikâyecilik bağlamında NFT dünyası (2022)Analysis of Trans-media Storytelling Strategies (2013)Pazarlama Halkla İlişkilerinde Transmedya Hikâyeciliği Uygulamaları: Turkcell "Emocanlar" Kampanyası Örneği (2020)YAKINSAMA KÜLTÜRÜ VE TRANSMEDYA HİKÂYE ANLATICILIĞI ÜZERİNE (2021)Transmedia Storytelling and Entertainment: An annotated syllabus (2010)A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (2012)Understanding Fandom (2013)Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development (2021)Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand (2022)Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories (2024)Digital marketing strategies that Millennials find appealing, motivating, or just annoying (2011)Understanding digital marketing: marketing strategies for engaging the digital generation (2014)Digital marketing: A framework, review and research agenda (2016)Playing with Power in Movies, Television, and Video Games (1991)Confronting the Challenges of Participatory Culture (2009)Anime's Media Mix (2012)Homo Ludens: A Study of the Play-Element in Culture. (1951)The Order of Things: An Archaeology of the Human Sciences. (1971)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Heritage Storytelling (2020)Tying multiple installments in a single storyworld: Visiting worldbuilding through Power Sphera Universe in Malaysian animation franchise, BoBoiBoy (2021)Sartorial Fandom (2022)Free Labor (2000)Brands (2005)Labor in Informational Capitalism and on the Internet (2010)The Wow Climax: Tracing the Emotional Impact of Popular Culture (2006)PAZARLAMA VE MARKALAŞMADA TRANSMEDYA HİKAYE ANLATICILIĞININ ÖNEMİ: NİLOYA ÖRNEĞİ (2024)Nitel Araştırma Süreci: Nitel Bir Araştırma Nasıl Yapılır? (2019)COVID-19 PANDEMİ DÖNEMİNDEKİ UZAKTAN EĞİTİME İLİŞKİN PAYDAŞ GÖRÜŞLERİNİN İNCELENMESİ (2020)Bir araştırma yöntemi olarak doküman analizi (2021)
this work references cited by second hop

References

  • 1999Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11 baski: 1999-2018)941 cited
  • 2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production569 cited
  • 2018Prosumer engagement through story-making in transmedia branding42 cited
  • 2018Star Wars and the History of Transmedia Storytelling22 cited
  • 2016TRANSMEDYA HİKÂYECİLİĞİ “DORİTOS AKADEMİ” ÖRNEĞİ İNCELEMESİ15 cited
  • 2013Exploring new communication strategies for a global brand : transmedia storytelling and gamification14 cited

Cited by

  • 2023TRANSMEDYA HİKAYECİLİĞİ VE BİLİŞSEL KAPİTALİZM İLİŞKİSİ ÜZERİNE BİR DEĞERLENDİRME3 cited
  • 2024Film Pazarlama Stratejilerinde Transmedya Etkisi: Barbie Örneği3 cited
  • 2022Dijital Oyunlarda Transmedya Hikâyeciliği: Assassin's Creed Serisi Örneği2 cited
  • 2020DİJİTAL PAZARLAMADA TRANSMEDYA HİKÂYECİLİĞİ KAPSAMINDA GARANTİ BBVA MARKASI İNCELEMESİ2 cited

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