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The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
16 references·1 citing·40 second hop
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1975Beyond boredom and anxiety5,708 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2014An Integrated Approach to Communication Theory and Research981 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2006Adoption of internet banking: An empirical study in Hong Kong808 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 2003Visitors’ flow experience while browsing a Web site: its measurement, contributing factors and consequences595 cited
  • 2006Online learner’s ‘flow’ experience: an empirical study

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310 cited
  • 2008Consumer adoption of mobile TV: Examining psychological flow and media content308 cited
  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
  • Cited by

    • 2023The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study12 cited