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The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic
14 references·0 citing·55 second hop
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References

  • 2017Investigating the effects of smart technology on customer dynamics and customer experience285 cited
  • 2002Mobility and markets: emerging outlines of m-commerce204 cited
  • 2017Green Marketing as the Source of the Competitive Advantage of the Business200 cited
  • 2014The effect of digital signage on shoppers' behavior: The role of the evoked experience171 cited
  • 2018Management of financial risks in Slovak enterprises using regression analysis146 cited
  • 2009Consumer attitudes and interactive digital advertising146 cited
  • 2019Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0103 cited
  • 2017In-store proximity marketing: experimenting with digital point-of-sales communication58 cited
  • 2019Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas55 cited
  • 2018BANKRUPTCY MODELS: VERIFYING THEIR VALIDITY AS A PREDICTOR OF CORPORATE FAILURE31 cited
  • 2019An analysis into early customer experiences of self-service checkouts: Lessons for improved usability18 cited
  • 2018Relations between risk attitudes, culture and the endowment effect12 cited
  • 2018INNOVATIONS OF A GREEN PRODUCT12 cited
  • 2018Key Determinants Of The Public Transport User’S Satisfaction7 cited

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