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ArticleHow rational thinking style affects sales promotion effectiveness

Anna S. Mattila2019

Article2019

How rational thinking style affects sales promotion effectiveness

Anna S. Mattila

50 citations·0/0 files stored·International Journal of Hospitality Management

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

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References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1996Individual differences in intuitive-experiential and analytical-rational thinking styles.1999The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon.1990Sales Promotion: Concepts, Methods and Strategies 2002Reflexion and reflection: A social cognitive neuroscience approach to attributional inference 1998An Anchoring and Adjustment Model of Purchase Quantity Decisions 1992Consumer Price and Promotion Expectations: An Experimental Study 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

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Year2019

Typearticle

Published2019-07-19

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations50

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijhm.2019.102335

openalex_workW2962831155

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2022

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2020Satisfaction measures with monetary and non-monetary components: Hotel’s overall scores

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