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How rational thinking style affects sales promotion effectiveness

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References

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2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales373 cited
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2003Framing effects: An analytic–holistic perspective221 cited

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2015

Thinking styles and decision making: A meta-analysis.

220 cited

2007Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology219 cited

2000Consumers' perceptions of promotional framing of price201 cited

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