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Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity
16 references·0 citing·25 second hop
Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity (2019)Soul searching: Public relations, reputat…The Oxford Handbook of Interdisciplinarity (2017)The Oxford Handbook of Interd…The SAGE Handbook of Public Relations (2011)The SAGE Handbook of Public R…The Oxford handbook of interdisciplinarity (2011)The Oxford handbook of interd…An integrative model for social marketing (2011)An integrative model for soci…Redefining social marketing with contemporary commercial marketing definitions (2009)Redefining social marketing w…Social marketing: influencing behaviors for good (2008)Social marketing: influencing…Handbook of public relations (2001)Handbook of public relationsCreating the corporate soul: the rise of public relations and corporate imagery in American big business (1999)Creating the corporate soul: …Crossing Boundaries: Knowledge, Disciplinarities, and Interdisciplinarities (1998)Crossing Boundaries: Knowledg…Marketing social change (1995)Marketing social changeThe System of Professions: An Essay on the Division of Expert Labor. (1990)The System of Professions: An…Keywords: A Vocabulary of Culture and Society (1977)Keywords: A Vocabulary of Cul…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Theory in Anthropology since the Sixties (1984)A Postcapitalist Politics (2006)Methodology of the Oppressed (2010)Interdisciplinarity: A Critical Assessment (2009)A review of transdisciplinary research in sustainability science (2013)Enhancing the Effectiveness of Team Science (2015)A Matter of Life or Death: How Extreme Context Research Matters for Management and Organization Studies (2017)Ebola on Instagram and Twitter: How health organizations address the health crisis in their social media engagement (2017)Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Eating for the better: a social marketing review (2000–2012) (2013)Social Marketing (2014)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Prospects for transdisciplinarity (2004)The Science of Team Science (2008)Approaches to understanding and measuring interdisciplinary scientific research (IDR): A review of the literature (2010)Knowledge, Knowledge Work and Organizations: An Overview and Interpretation (1995)Institutional Logics and the Historical Contingency of Power in Organizations: Executive Succession in the Higher Education Publishing Industry, 1958– 1990 (1999)THEORIZING CHANGE: THE ROLE OF PROFESSIONAL ASSOCIATIONS IN THE TRANSFORMATION OF INSTITUTIONALIZED FIELDS. (2002)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)
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References

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  • 1990The System of Professions: An Essay on the Division of Expert Labor.5,616 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
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  • 1998Crossing Boundaries: Knowledge, Disciplinarities, and Interdisciplinarities1,040 cited
  • 2011The Oxford handbook of interdisciplinarity1,016 cited
  • 2008Social marketing: influencing behaviors for good814 cited
  • 2011The SAGE Handbook of Public Relations503 cited
  • 2017The Oxford Handbook of Interdisciplinarity470 cited
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  • 1995Marketing social change379 cited
  • 2009Redefining social marketing with contemporary commercial marketing definitions341 cited
  • 2011An integrative model for social marketing316 cited
  • 1999Creating the corporate soul: the rise of public relations and corporate imagery in American big business

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