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Sonic logos: An Experimental Design on Sound Features and Brand Personality.
16 references·1 citing·39 second hop
Sonic logos: An Experimental Design on Sound Features and Brand Personality. (2019)Sonic logos: An Experimental Design on So…The consumer psychology of brands (2011)The consumer psychology of br…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…A new measure of brand personality (2009)A new measure of brand person…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS (2004)THE ROLE OF AUDITORY CUES IN …Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…The influence of in-store music on wine selections. (1999)The influence of in-store mus…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The structure of interpersonal traits: Wiggins's circumplex and the five-factor model. (1989)The structure of interpersona…Possessions and the Extended Self (1988)Possessions and the Extended …Mental Representations: A Dual Coding Approach (1986)Mental Representations: A Dua…The role of sonic logos in enhancing brand recall and recognition (2024)The role of sonic logos in en…Toward a consensual structure of mood. (1985)Validation of the five-factor model of personality across instruments and observers. (1987)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)An Introduction to the Five‐Factor Model and Its Applications (1992)The Interpersonal Theory of Psychiatry (2013)The Principles of Psychology (1891)Attachment and Loss (1969)The Evolution of Reciprocal Altruism (1971)Whence Consumer Loyalty? (1999)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing Brands in the Social Media Environment (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Building brand commitment: A behavioural approach to internal brand management (2005)Brands and Branding: Research Findings and Future Priorities (2006)Exciting red and competent blue: the importance of color in marketing (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Comparative fit indexes in structural models. (1990)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The do re mi's of everyday life: The structure and personality correlates of music preferences. (2003)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Vicarious traumatization: A framework for understanding the psychological effects of working with victims (1990)Origins of the modern mind: three stages in the evolution of culture and cognition (1992)Nine Ways to Reduce Cognitive Load in Multimedia Learning (2003)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)
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References

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  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1997Dimensions of Brand Personality7,380 cited
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  • 2004THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS495 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism474 cited

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  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism435 cited
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    • 2024The role of sonic logos in enhancing brand recall and recognition5 cited