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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach
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References

  • 1989Handbooks in operations research and management science2,388 cited
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  • 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
  • 2000Differential Games in Economics and Management Science1,559 cited
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  • 1994Why the Bass Model Fits without Decision Variables841 cited
  • 2006Modelling and forecasting the diffusion of innovation – A 25-year review821 cited
  • 2000Optimal Control Theory : Applications to Management Science and Economics741 cited
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  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited
  • 1975Dynamic Price Models for New-Product Planning568 cited
  • 1993Chapter 8 New-product diffusion models482 cited

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  • 1983Advertising and the Diffusion of New Products454 cited
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