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ArticleEffects of background complexity on consumer visual processing: An eye-tracking study

Qiuzhen Wang2019

Article2019

Effects of background complexity on consumer visual processing: An eye-tracking study

Qiuzhen Wang · Xuhong Ye · Qing Xu

94 citations·0/0 files stored·Journal of Business Research

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Visual Attention and Saliency Detection

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References

2003User Acceptance of Information Technology: Toward A Unified View1 1960Conflict, arousal, and curiosity.2001Culture and systems of thought: Holistic versus analytic cognition.2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.2013Attention and choice: A review on eye movements in decision making 2005Cultural variation in eye movements during scene perception 2003Culture and point of view 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity

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2021Attention and behaviour on fashion retail websites: an eye-tracking study 2021Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions 2023Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products 2021The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce 2023Create the best first glance: The cross-cultural effect of image background on purchase intention

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Details

Year2019

Typearticle

Published2019-07-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations94

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jbusres.2019.07.018

openalex_workW2963787995

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2023Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

2021Beyond visual clutter: the interplay among products, advertisements, and the overall webpage

2024The impact of live background visual complexity on consumer purchase intention: an eye-tracking study