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Effects of background complexity on consumer visual processing: An eye-tracking study
16 references·11 citing·42 second hop
Effects of background complexity on consumer visual processing: An eye-tracking study (2019)Effects of background complexity on consu…Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Ecocultural basis of cognition: Farmers and fishermen are more holistic than herders (2008)Ecocultural basis of cognitio…Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style. 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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
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  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1,423 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
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  • 1978Individuality in Learning

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310 cited
  • 1999When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure286 cited
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    • 2021The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce44 cited
    • 2023Create the best first glance: The cross-cultural effect of image background on purchase intention30 cited
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    • 2021More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing17 cited
    • 2022Competing cues in brand alliance advertisements16 cited
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