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The effects of logo frame design on brand extensions
16 references·2 citing·43 second hop
The effects of logo frame design on brand extensions (2019)The effects of logo frame design on brand…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Transfer of value from fit. (2003)Transfer of value from fit.Threats to the External Validity of Brand Extension Research (2001)Threats to the External Valid…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Structural Alignment during Similarity Comparisons (1993)Structural Alignment during S…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Categories and particulars: Prototype effects in estimating spatial location. (1991)Categories and particulars: P…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences (2023)Framed or Unframed? An empiri…Brand new: how visual context shapes initial response to logos and corporate visual identity systems (2023)Brand new: how visual context…Features of similarity. (1977)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)Norm theory: Comparing reality to its alternatives. (1986)Metaphor Is Like Analogy (2001)The art and science of teaching: a comprehensive framework for effective instruction (2008)Bootstrapping the Mind: Analogical Processes and Symbol Systems (2010)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Concept in Consumer Behavior: A Critical Review (1982)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)The measurement and dimensionality of brand associations (2000)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Framing of Decisions and the Psychology of Choice (1981)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Making a good decision: Value from fit. (2000)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review (2011)Core affect and the psychological construction of emotion. (2003)Political conservatism as motivated social cognition. (2003)Power, approach, and inhibition. (2003)
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References

  • 1997Beyond pleasure and pain.6,770 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1993Structural Alignment during Similarity Comparisons809 cited
  • 1991Categories and particulars: Prototype effects in estimating spatial location.754 cited
  • 2003Transfer of value from fit.669 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 2001Threats to the External Validity of Brand Extension Research

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397 cited

Cited by

  • 2023Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences12 cited
  • 2023Brand new: how visual context shapes initial response to logos and corporate visual identity systems11 cited