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Value Co-creation in Online Communities: A Preliminary Literature Analysis · Study

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ChapterValue Co-creation in Online Communities: A Preliminary Literature Analysis

Stefano Za2019

Chapter2019

Value Co-creation in Online Communities: A Preliminary Literature Analysis

Stefano Za · Jessie Pallud · Rocco Agrifoglio · Concetta Metallo

23 citations·0/0 files stored·Lecture notes in information systems and organisation

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Service and Product Innovation Digital Marketing and Social Media Knowledge Management and Sharing

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2009Users of the world, unite! The challenges and opportunities of Social Media 2003Evolving to a New Dominant Logic for Marketing 1998Social Capital, Intellectual Capital, and the Organizational Advantage 2007Service-dominant logic: continuing the evolution 2004Co-creation experiences: The next practice in value creation 2001Brand Community 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

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2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Responsearticle · 12 shared references 2015How to engage customers in co-creation: customers’ motivations for collaborative innovationarticle · 12 shared references 2015Co-governance in the consumer engagement process: facilitating multi-beneficial value creationarticle · 11 shared references 2019Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship qualityarticle · 10 shared references 2017Virtual brand community engagement practices: a refined typology and modelarticle · 10 shared references 2018Co-creating value in online innovation communitiesarticle · 10 shared references

Details

Year2019

Typechapter

Published2019-07-30

VenueLecture notes in information systems and organisation

ISSN-L2195-4968

Languageen

Citations23

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-3-030-23665-6_4

openalex_workW2964974475

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