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The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty
16 references·0 citing·48 second hop
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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2008The Use of Qualitative Content Analysis in Case Study Research933 cited
  • 2017The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity728 cited
  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
  • 2024Qualitative Social Research441 cited
  • 2018An integrative framework of stakeholder engagement for innovation management and entrepreneurship development413 cited
  • 2016Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention393 cited
  • 2016Solving the crisis of immediacy: How digital technology can transform the customer experience349 cited
  • 2006Customer satisfaction, loyalty and commitment in service organizations333 cited
  • 2018E-fulfilment and distribution in omni-channel retailing: a systematic literature review275 cited
  • 2016Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case252 cited
  • 2015The Role of Marketing Channels in Supply Chain Management237 cited
  • 2012Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems206 cited
  • 2018

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From bricks-and-mortar to bricks-and-clicks
195 cited
  • 2015Towards an understanding of the role of business intelligence systems in organisational knowing175 cited
  • 2016Not all adaptive selling to omni-consumers is influential: The moderating effect of product type140 cited
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