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‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation.
16 references·1 citing·48 second hop
‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation. (2019)‘I'm like you, you're like me, we make a …Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)When Brand Attitudes Affect t…Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” (2006)Brand community of convenienc…Antecedents and purchase consequences of customer participation in small group brand communities (2006)Antecedents and purchase cons…A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…Brand Community (2001)Brand CommunityBuyer-Seller relationships: Similarity, relationship management, and quality (1998)Buyer-Seller relationships: S…Understanding why the justice of group procedures matters: A test of the psychological dynamics of the group-value model. (1996)Understanding why the justice…The Company they keep: friendship in childhood and adolescence (1996)The Company they keep: friend…Peer relationships in child development (1990)Peer relationships in child d…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Homophily, Selection, and Socialization in Adolescent Friendships (1978)Homophily, Selection, and Soc…Motivation reconsidered: The concept of competence. (1963)Motivation reconsidered: The …Motivation reconsidered: The concept of competence. (1959)Motivation reconsidered: The …How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity (2022)How frontline employees' comm…Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)Specification, evaluation, and interpretation of structural equation models (2011)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)The Psychology of Interpersonal Relations. (1958)The Social Psychology of Groups (1959)Social Behavior: Its Elementary Forms (1963)Homophily in Voluntary Organizations: Status Distance and the Composition of Face-to-Face Groups (1987)Delinquent Peers Revisited: Does Network Structure Matter? (2001)Companions in Crime (2002)The origins of intelligence in children. (1952)Science and Human Behavior (1953)Motivation and Personality (1997)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)Advances in Consumer Research (2025)The Company They Keep: Friendships and Their Developmental Significance (1996)Co–Rumination in the Friendships of Girls and Boys (2002)Age differences in personality traits from 10 to 65: Big Five domains and facets in a large cross-sectional sample. (2010)Self-efficacy mechanism in human agency. 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References

  • 1959Motivation reconsidered: The concept of competence.5,681 cited
  • 1963Motivation reconsidered: The concept of competence.4,792 cited
  • 2001Brand Community3,994 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 1978Homophily, Selection, and Socialization in Adolescent Friendships1,487 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1996The Company they keep: friendship in childhood and adolescence1,360 cited
  • 2006Antecedents and purchase consequences of customer participation in small group brand communities1,327 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
  • 1990Peer relationships in child development852 cited
  • 1996Understanding why the justice of group procedures matters: A test of the psychological dynamics of the group-value model.840 cited
  • 2013The role of brand love in consumer‐brand relationships

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688 cited
  • 1998Buyer-Seller relationships: Similarity, relationship management, and quality526 cited
  • 2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
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    • 2022How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity26 cited