SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing Mix and Students’ Enrolment in Private Universities in Kwara State, Nigeria
9 references·0 citing·30 second hop
Marketing Mix and Students’ Enrolment in Private Universities in Kwara State, Nigeria (2019)Marketing Mix and Students’ Enrolment in …Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria (2015)Marketing Strategies And Stud…A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing M…Marketing tactics and parents' loyalty: the mediating role of school image (2009)Marketing tactics and parents…Choosing Futures (2002)Choosing FuturesHigher education institution image: acorrespondence analysis approach (2001)Higher education institution …E-Commerce (2000)E-CommerceAn Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Managing External Relations in Schools: A Practical Guide (1993)Managing External Relations i…Principles of Marketing (1972)Principles of MarketingThe Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)School reputation and its relation to parents' satisfaction and loyalty (2011)The Research on School Marketing: Current Issues and Future Directions – An Updated Version (2012)The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry (2021)Marketing Research: An Applied Orientation (1994)Strategic Marketing for Educational Institutions (1995)Brand harmonization in the international higher education market (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)Vocational education in Indonesia: History, development, opportunities, and challenges (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Strategic Marketing for Educational Institutions (1987)Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs (2023)Staying on at school: Improving student retention in Australia (2004)The influence of the school in the decision to participate in learning post‐16 (2008)Do Quality of Services and Institutional Image Impact Students’ Satisfaction and Loyalty in Higher Education? (2018)The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model (2015)MARKETING MIX AND STUDENTS’ ENROLMENT IN INSTITUTIONS OF HIGHER LEARNING (2021)Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era (2023)Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)The entrepreneur's business model: toward a unified perspective (2004)Business Models: Origin, Development and Future Research Perspectives (2015)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000E-Commerce937 cited
  • 2001Higher education institution image: acorrespondence analysis approach337 cited
  • 2002Choosing Futures137 cited
  • 2009Marketing tactics and parents' loyalty: the mediating role of school image76 cited
  • 2015Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria21 cited
  • 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
  • 1993Managing External Relations in Schools: A Practical Guide17 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work