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Antecedents and consequences of luxury brand engagement in social media
16 references·9 citing·41 second hop
Antecedents and consequences of luxury brand engagement in social media (2019)Antecedents and consequences of luxury br…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…How Brand Community Practices Create Value (2009)How Brand Community Practices…The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The role played by perceived …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Structural equation modeling in practice: A review and recommended two-step approach. 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Engaging users on Instagram by promoting positive emotions (2020)Be creative, my friend! Engag…Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? 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this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 2005The role played by perceived usability, satisfaction and consumer trust on website loyalty

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1,684 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
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    • 2022Luxury fashion consumption: a review, synthesis and research agenda43 cited
    • 2022The role of intangible attributes of luxury brands for signalling status: A systematic literature review42 cited
    • 2024Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics24 cited
    • 2022Pengaruh Kepribadian Merek, Pengalaman Merek, dan Cinta Merek The Body Shop terhadap Loyalitas Merek14 cited
    • 2023Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty12 cited