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Social Media Marketing: What Do Prospective Patients Want to See?
16 references·4 citing·32 second hop
Social Media Marketing: What Do Prospective Patients Want to See? (2019)Social Media Marketing: What Do Prospecti…Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)Digital Marketing Strategy: A…The Ethical and Professional Use of Social Media in Surgery: A Systematic Review of the Literature (2018)The Ethical and Professional …Insta-grated Plastic Surgery Residencies: The Rise of Social Media Use by Trainees and Responsible Guidelines for Use (2018)Insta-grated Plastic Surgery …An Analysis of Plastic Surgeons’ Social Media Use and Perceptions (2018)An Analysis of Plastic Surgeo…Social Media and the Plastic Surgery Patient (2017)Social Media and the Plastic …Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing (2017)Plastic Surgery-Related Hasht…#PlasticSurgery (2016)#PlasticSurgeryThe Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience (2015)The Influence of Social Media…Understanding digital marketing: marketing strategies for engaging the digital generation (2014)Understanding digital marketi…Social Media Use and Impact on Plastic Surgery Practice (2013)Social Media Use and Impact o…Reviewing social media use by clinicians: Table 1 (2012)Reviewing social media use by…Social Media in Plastic Surgery Practices: Emerging Trends in North America (2011)Social Media in Plastic Surge…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Men as success objects and women as sex objects: A study of personal advertisements (1990)Men as success objects and wo…Guidelines for Developing International Marketing Strategies (1973)Guidelines for Developing Int…Benefits, drawbacks, and challenges of social media use in dermatology: a systematic review (2022)Benefits, drawbacks, and chal…The new dilemma of plastic surgery and social media: a systematic review (2021)The new dilemma of plastic su…The Evolution of Patients’ and Surgeons’ Perspectives Towards the Role of the Internet and Social Media in Breast Augmentation Over 5 Years (2020)The Evolution of Patients’ an…Building Your Brand: Analysis of Successful Oculoplastic Surgeons on Social Media (2020)Building Your Brand: Analysis…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2014Understanding digital marketing: marketing strategies for engaging the digital generation445 cited
  • 2012Reviewing social media use by clinicians: Table 1319 cited
  • 2015The Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience255 cited
  • 2019Digital Marketing Strategy: An Integrated Approach to Online Marketing254 cited
  • 1973Guidelines for Developing International Marketing Strategies234 cited
  • 2017Social Media and the Plastic Surgery Patient191 cited
  • 2013Social Media Use and Impact on Plastic Surgery Practice179 cited
  • 2017Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing167 cited
  • 2016#PlasticSurgery160 cited
  • 2011Social Media in Plastic Surgery Practices: Emerging Trends in North America141 cited
  • 1990Men as success objects and women as sex objects: A study of personal advertisements118 cited
  • 2018An Analysis of Plastic Surgeons’ Social Media Use and Perceptions106 cited

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  • 2018The Ethical and Professional Use of Social Media in Surgery: A Systematic Review of the Literature94 cited
  • 2018Insta-grated Plastic Surgery Residencies: The Rise of Social Media Use by Trainees and Responsible Guidelines for Use93 cited
  • Cited by

    • 2021The new dilemma of plastic surgery and social media: a systematic review27 cited
    • 2020Building Your Brand: Analysis of Successful Oculoplastic Surgeons on Social Media26 cited
    • 2022Benefits, drawbacks, and challenges of social media use in dermatology: a systematic review22 cited
    • 2020The Evolution of Patients’ and Surgeons’ Perspectives Towards the Role of the Internet and Social Media in Breast Augmentation Over 5 Years17 cited