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Marketing in Nigeria: concepts, principles and decisions
0 references·5 citing·16 second hop
Marketing in Nigeria: concepts, principles and decisions (2008)Marketing in Nigeria: concepts, principle…Impact of E-service quality on customer satisfaction: a study of internet banking for general and maritime services in Nigeria (2022)Impact of E-service quality o…Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry (2018)Sales promotion as a leverage…Perspectives on Consumerism and Consumer Protection Act in Nigeria (2012)Perspectives on Consumerism a…Perceived value of satisfaction with services provided to faculties among liaison librarians (2009)Perceived value of satisfacti…The Mass Media and the Nigerian Society (2008)The Mass Media and the Nigeri…Faculty Perceptions of Librarians at the University of Manitoba (1987)University faculty’s perception of a library liaison program: a case study (2000)Dangerous liaisons? (2008)Marketing in Nigeria (1965)Marketing, Strategic Planning and the Theory of the Firm (1982)Sales Promotion: Concepts, Methods and Strategies (1990)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Constitution of the Federal Republic of Nigeria (1963)The Faltering Marketing Concept (1971)Basic Marketing: A Global-managerial Approach (1992)Determining Sample Size for Research Activities (1970)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Service Quality Model and its Marketing Implications (1984)Banking service quality literature: a bibliometric review and future research agenda (2023)Evaluating the Impact of E-Banking on Customer Satisfaction: A Comprehensive Systematic Review (2023)A novel framework for understanding the interplay between the mobile wallet service quality dimensions and loyalty intention (2024)
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  • 2022Impact of E-service quality on customer satisfaction: a study of internet banking for general and maritime services in Nigeria26 cited
  • 2018Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry18 cited
  • 2012Perspectives on Consumerism and Consumer Protection Act in Nigeria16 cited
  • 2008The Mass Media and the Nigerian Society6 cited
  • 2009Perceived value of satisfaction with services provided to faculties among liaison librarians1 cited

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