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Ad Networks and Consumer Tracking
16 references·1 citing·51 second hop
Ad Networks and Consumer Tracking (2019)Ad Networks and Consumer TrackingThe Value of Personal Information in Online Markets with Endogenous Privacy (2018)The Value of Personal Informa…The impact of consumer multi-homing on advertising markets and media competition (2018)The impact of consumer multi-…The Economics of Privacy (2016)The Economics of PrivacyEither or Both Competition: A “Two-Sided” Theory of Advertising with Overlapping Viewerships (2016)Either or Both Competition: A…Handbook of Media Economics (2015)Handbook of Media EconomicsTargeted advertising and advertising avoidance (2013)Targeted advertising and adve…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…Competing with Privacy (2013)Competing with PrivacyShifts in Privacy Concerns (2012)Shifts in Privacy ConcernsHide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases (2012)Hide and Seek: Costly Consume…Targeting in advertising markets: implications for offline versus online media (2011)Targeting in advertising mark…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Online Advertising: Heterogeneity and Conflation in Market Design (2010)Online Advertising: Heterogen…Americans Reject Tailored Advertising and Three Activities that Enable It (2009)Americans Reject Tailored Adv…Market Provision of Broadcasting: A Welfare Analysis (2005)Market Provision of Broadcast…Common Marketing Agency as a Device for Facilitating Collusion (1985)Common Marketing Agency as a …Imperfect Targeting and Advertising Strategies (2024)Imperfect Targeting and Adver…The Theory of Externalities, Public Goods, and Club Goods (1996)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Two‐Sided Platforms: Product Variety and Pricing Structures (2009)Platform Performance Investment in the Presence of Network Externalities (2013)TESTING ENFORCEMENT STRATEGIES IN THE FIELD: THREAT, MORAL APPEAL AND SOCIAL INFORMATION (2013)A model of insurance markets with incomplete information (1977)Moral Hazard in Teams (1982)Prices and Incentives: Towards a General Theory of Compensation and Competition (1983)Chapter 6 Theories of oligopoly behavior (1989)The Role of Exclusive Territories in Producers' Competition (1994)Inference on vertical contracts between Manufacturers and retailers allowing for non linear pricing and rResale price maintenance (2010)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? 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References

  • 2016The Economics of Privacy1,281 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2005Market Provision of Broadcasting: A Welfare Analysis624 cited
  • 2009Americans Reject Tailored Advertising and Three Activities that Enable It313 cited
  • 2012Shifts in Privacy Concerns288 cited
  • 2018The Value of Personal Information in Online Markets with Endogenous Privacy280 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 1985Common Marketing Agency as a Device for Facilitating Collusion262 cited
  • 2011Targeting in advertising markets: implications for offline versus online media259 cited
  • 2015Handbook of Media Economics244 cited
  • 2012Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases198 cited
  • 2013Competing with Privacy192 cited
  • 2018The impact of consumer multi-homing on advertising markets and media competition177 cited
  • 2010Online Advertising: Heterogeneity and Conflation in Market Design151 cited
  • 2016

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Either or Both Competition: A “Two-Sided” Theory of Advertising with Overlapping Viewerships
139 cited

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  • 2024Imperfect Targeting and Advertising Strategies7 cited