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Transitioning to a Digital World · Study

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ChapterTransitioning to a Digital World

Alan J. Malter2019

Chapter2019

Transitioning to a Digital World

Alan J. Malter · Aric Rindfleisch

22 citations·0/0 files stored·Emerald Group Publishing Limited eBooks

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Digital Innovation in Industries Information Society and Technology Trends Digital Economy and Transformation

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References

2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1998Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies 2016Marketing Analytics for Data-Rich Environments 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 1999Marketing in the Network Economy 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

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2020What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry 2020Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium

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Details

Year2019

Typechapter

Published2019-08-23

VenueEmerald Group Publishing Limited eBooks

Languageen

Citations22

Files0 public / 0

ShelfDigital Innovation in Industries

Identifiers

doi10.1108/s1548-643520190000016001

openalex_workW2969558295

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