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Transitioning to a Digital World
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Transitioning to a Digital World (2019)Transitioning to a Digital WorldConsumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products (2017)Consumer Connectivity in a Co…Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2017)Consumer and Object Experienc…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…The contemporary US digital divide: from initial access to technology maintenance (2015)The contemporary US digital d…Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Mining Marketing Meaning from…Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013)Corporate Social Responsibili…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…Marketing's Contributions to Society (1999)Marketing's Contributions to …Marketing in the Network Economy (1999)Marketing in the Network Econ…Charting New Directions for Marketing (1999)Charting New Directions for M…Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies (1998)Paradoxes of Technology: Cons…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being (2026)Access and Ownership in the P…What does it take to survive in a digital world? 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References

  • 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1998Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies1,307 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation774 cited
  • 2017Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach668 cited
  • 2013Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees557 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1999Charting New Directions for Marketing516 cited
  • 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions467 cited
  • 2015The contemporary US digital divide: from initial access to technology maintenance

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354 cited
  • 2017Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products277 cited
  • 1999Marketing's Contributions to Society273 cited
  • Cited by

    • 2020What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry59 cited
    • 2020Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium16 cited
    • 2026Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being7 cited