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The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

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References

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2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited

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2019MARKETING STRATEGY AND BUILDING BRAND VALUE ON THE HUNGARIAN MARKET17 cited
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2025Impact of loyal and new customer segments on product upgrades: The role of quality differentiation through online reviews12 cited
2020Framework for measuring usage intention of digital coupons: a SPADM approach10 cited
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