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Tüketici Sinizmi Kavramı ve Ağızdan Ağıza Pazarlama Eylemlerinin Sinik Tüketici Davranışlarına Etkisi Konusunda Bir Uygulama
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References

  • 1990The cynical Americans: living and working in an age of discontent and disillusion249 cited
  • 2016Word of Mouth impact on the adoption of mobile banking in Iran177 cited
  • 2010Consumer cynicism: antecedents and consequences166 cited
  • 2013The Relationships of Empathy, Moral Identity and Cynicism with Consumers’ Ethical Beliefs: The Mediating Role of Moral Disengagement155 cited
  • 2015Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours118 cited
  • 2009Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships112 cited
  • 2018Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery84 cited
  • 2004Cynics and Skeptics: Consumer Dispositional Trust68 cited
  • 2011Cynical identity projects as consumer resistance – the Scrooge as a social critic?67 cited
  • 2016Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis)honesty51 cited
  • 2012Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Akademik Personelinin Genel ve Örgütsel Sinizm Düzeyi46 cited
  • 2012Consumer Cynicism toward Collective Buying: The Interplay of Others’ Outcomes, Social Value Orientation, and Mood41 cited
  • 2018The effects of herding and word of mouth in a two-period advertising signaling model40 cited

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  • 2006Cynical consumers : dangerous enemies, loyal friends24 cited
  • 2017Rethinking prices during an economic crisis: Calculation as a new mode of consumer behaviour in Russia17 cited
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