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Mobile App Introduction and Online and Offline Purchases and Product Returns · Study

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ArticleMobile App Introduction and Online and Offline Purchases and Product Returns

Unnati Narang2019

Article2019

Mobile App Introduction and Online and Offline Purchases and Product Returns

153 citations·0/0 files stored·Marketing Science

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

This paper models the relationship between a retailer’s mobile app launch and product purchases and returns in its online and offline channels.

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References

2005Selection on Observed and Unobserved Variables: Assessing the Effectiveness of Catholic Schools 2010Privacy Regulation and Online Advertising 2017Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits 2015On the Go: How Mobile Shopping Affects Customer Purchase Behavior 2003Critical factors of WAP services adoption: an empirical study 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time 2012The Evolution of Brand Preferences: Evidence from Consumer Migration 2004Customer satisfaction and retail sales performance: an empirical investigation

Cited by

2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches 2023Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences 2020Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study 2020Free Shipping Promotions and Product Returns 2021Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective

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Details

Year2019

Typearticle

Published2019-08-29

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations153

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1287/mksc.2019.1169

openalex_workW2970807495

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