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Limiting Aspects of Neuromarketing Research
6 references·2 citing·34 second hop
Limiting Aspects of Neuromarketing Research (2019)Limiting Aspects of Neuromarketing Resear…Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)Neuromarketing and consumer n…New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing. (2014)New Directions in Understandi…A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations (2014)A Review of Studies on Neurom…Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights (2012)Integrating neurophysiologica…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Mapping the mind for the modern market researcher (2007)Mapping the mind for the mode…PRACTICAL IMPLEMENTATION OF NEUROMARKETING IN DIFFERENT BUSINESS INDUSTRIES: CHALLENGES AND TRENDS (2022)PRACTICAL IMPLEMENTATION OF N…Neuromarketing: a systematic review (2022)Neuromarketing: a systematic …Neuroeconomics: How Neuroscience Can Inform Economics (2005)Stratigraphic placement and age of modern humans from Kibish, Ethiopia (2005)Branding the brain: A critical review and outlook (2012)A model of real estate and psychological factors in decision-making to buy real estate (2015)Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity (2015)Reconsidering the path for neural and physiological methods in consumer psychology (2023)Análise de conteúdo (1977)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Consumer neuroscience for marketing researchers (2018)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuroethics of neuromarketing (2008)A neurocognitive approach to brand memory (2010)Emerging Neurotechnologies for Lie-Detection: Promises and Perils (2010)Revolutionizing consumer insights: the impact of fMRI in neuromarketing research (2024)Judgment under Uncertainty: Heuristics and Biases (1975)Choices, values, and frames. (1984)Thinking, Fast and Slow (2011)Nanomarketing: A New Frontier for Neuromarketing (2016)Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research (2018)A global research trends of neuromarketing: 2015-2020 (2022)The Framing of Decisions and the Psychology of Choice (1981)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Oxytocin increases trust in humans (2005)Neuromarketing: The New Science of Consumer Behavior (2011)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Wiley International Encyclopedia of Marketing (2010)Neuromarketing aspect of tourısm pricing psychology (2017)Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation (2018)Neuromarketing: Marketing research in the new millennium (2021)Fundamental motives: How evolutionary needs influence consumer behavior (2013)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Demystifying neuromarketing (2018)The Significance of Impulse Buying Today (1962)
this work references cited by second hop

References

  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,112 cited
  • 2014A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations213 cited
  • 2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
  • 2007Mapping the mind for the modern market researcher42 cited
  • 2014New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing.41 cited
  • 2012Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights32 cited

Cited by

  • 2022Neuromarketing: a systematic review8 cited
  • 2022PRACTICAL IMPLEMENTATION OF NEUROMARKETING IN DIFFERENT BUSINESS INDUSTRIES: CHALLENGES AND TRENDS6 cited

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