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How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis
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References

  • 1988Attitudes, Personality and Behavior6,824 cited
  • 1991A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior3,135 cited
  • 1993ON THE USE OF POLYNOMIAL REGRESSION EQUATIONS AS AN ALTERNATIVE TO DIFFERENCE SCORES IN ORGANIZATIONAL RESEARCH.1,533 cited
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  • 2008Narcissism and Social Networking Web Sites1,159 cited
  • 2006Managing social norms for persuasive impact1,016 cited
  • 2000A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior1,003 cited
  • 2010Polynomial Regression with Response Surface Analysis: A Powerful Approach for Examining Moderation and Overcoming Limitations of Difference Scores996 cited
  • 2014Are Health Behavior Change Interventions That Use Online Social Networks Effective? A Systematic Review733 cited
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  • 2006Innovation‐supportive culture: The impact of organizational values on process innovation597 cited
  • 1993Caution in the Use of Difference Scores in Consumer Research564 cited
  • 2008Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in‐group norms525 cited
  • 1995Predicting young adults' health risk behavior.

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467 cited
  • 2009Desire or reason: Predicting health behaviors from affective and cognitive attitudes.444 cited
  • 2009The effects of subjective norms on behaviour in the theory of planned behaviour: A meta‐analysis433 cited
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