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Retailing and retailing research in the age of big data analytics

16 references·16 citing·39 second hopsampled

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References

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2016Marketing Analytics for Data-Rich Environments1,255 cited
2017The Future of Retailing1,192 cited
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2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
2011Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?797 cited
2019Marketing in the Sharing Economy763 cited
2017Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns601 cited
2011Innovations in Retail Business Models593 cited
2018

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The Impact of Digital Transformation on the Retailing Value Chain

586 cited

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