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#BeingReal about Instagram Ad Models:The Effects of Perceived Authenticity

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References

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1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
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2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

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1,036 cited

1991Social Comparison and the Idealized Images of Advertising961 cited

1989Self-Discrepancy Theory: What Patterns of Self-Beliefs Cause People to Suffer?753 cited

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